We aim to educate and guide young people in the world of social media.

The Frog Initiative is a non-profit organisation dedicated to improving the digital wellbeing of young people in the world of social media.

Mission and Vision

Our Mission
The Frog Initiative equips young people with skills, resources, practices, and information to maintain a positive mental well-being and relationship with digital and social media.
Our Vision
We envision a world where young people spend time online in a positive and responsible way – free of harm, stress, and anxiety.
Our Approach
We bring together experts in technology, education and psychology to offer a range of evidence-based tools from online resources to educational kits.

Meet our team members

Meet the team responsible for The Frog Initiative. Our members are committed to creating a future social media is a safe place for all.
Vanessa Deng
Head of Operations for TFI
Ben Metcalfe
Senior Growth Marketer
Eric Cheng
Marketing Executive
Scynge Xing
Creative Consultant

Get in touch.

Help us change the world one life at a time. Join us in our mission to help the world.
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